Marketing Director Job Description
This essay is going to observe the Chief Marketing Officer position. This work will include the CMO’s job description and its specifications according to the latest articles and research papers. As a senior-level marketer, Chief Marketing Officer has to possess knowledge in a variety of disciplines. Therefore, in this essay, there will be a list of requirements and abilities needed for the successful CMO. This work includes general aspects of the Chief Marketing Officer job, skills, and education needed as well as responsibilities and purpose of this job.
Chief Marketing Officer is the title of the job in question. This job is exempt. For example, Chief Marketing Officer is an exempt position in the state of Vermont since 2006. The Marketing Director or Chief Marketing Officer is a top-manager responsible for the marketing activities of the organization.
In a growing business environment, the role of the Chief Marketing Officer is rather high. The goals and challenges that the organization will face may be effectively solved under the management of a skilled CMO. The main purpose of the Chief Marketing Officer is to develop and maintain the marketing plan. Due to it, no matter whether it is a small business or a huge corporation, the main strategy of the organization and its goals can be reached. In addition, the companies that need innovations and branding and that want to increase the understanding of customers and markets by the top management team involve the Chief Marketing Officer for this purpose. CMO helps in making the decisions about which product to develop or which segments or markets to enter, or which companies to approach as partners.
The Chief Marketing Officer’s role includes numerous aspects and fields. The CMO has to solve tasks in sales management, distribution channel management, customer service, product development, public relations, pricing, advertising and promotion and new business development (Koleszar, 2009). The main responsibility of the Chief Marketing Officer is to plan, direct and coordinate the marketing budgets of the company according to its strategy. In addition, one of the main responsibilities of the CMO is to persuade the executive team of the organization that the marketing strategy and its implementation are correct (Koleszar, 2009). The CMO has to develop and control the implementation of the annual plan with the specific strategic, tactics, and goals. In addition, among the Chief Marketing Officer’s responsibilities are those of overseeing the development of the social media program and ensuring the optimization level of the organization online search system. The CMO has to control the accuracy and effectiveness of the company’s website. The Chief Marketing Officer establishes an annual budget for the promotion/self-promotion activities. Among them are collateral production, awards entries, and press release distribution. Furthermore, the CMO must maintain and develop internal communicational programs and oversee an active publicity program of the organization. The Chief Marketing Officer helps in the representation of the company.
The Chief Marketing Officer has a wide range of duties, so he or she makes the decisions in the different fields. First, the main duty and the essential decision of the CMO is the planning of the global marketing strategy of the organization. The Chief Marketing Officer is a person who decides what products to develop or which markets to enter. Among his or her decisions are the ones in branding, sales management, strategic planning, and customer service. Furthermore, the CMO has to review and approve or not the advertising campaigns, vendor contracts, marketing reports. On the other hand, it is up for the CMO to decide not only the global marketing strategy. He or she must make the decisions in recruiting, training, hiring, and supervising the stuff, for example, media professionals, graphic designers, creative directors and application developers.
Usually, the Chief Marketing Officer reports to the Chief Brand Officer or the Chief Executive Officer. On the other hand, many workers in the company report to the CMO. In general, it depends on the global structure of a company or organization. Vice President Product Marketing, Vice President Marketing and Ops, Creative Services Director, Content and Communication Manager, Vice President Field Marketing, Heads of different departments, Vice President Content, Vice President Brand and Buzz may report to the Chief Marketing Officer.
The Environment of Job
Usually, the Chief Marketing Officer works in a corporate environment. The CMO, as a senior-level marketer, communicates at one of the highest corporate ladder’s rungs (Bottger, 2008). The Chief Marketing Officer reports to the Chief Brand Officer or to the Chief Executive Officer and communicates with the heads of departments and Vice Presidents of the organization.
Equipment and Tools
There are no specific technical requirements for the Chief Marketing Officer’s position.
The Chief Marketing Officer must possess a bachelor’s or a master’s degree in marketing, business administration, or other relevant fields. As one of the top executives, the CMO may have a bachelor’s degree and an extensive professional experience or a master’s degree. In addition, the completed MBA program with specialization in marketing, coursework in marketing management, strategic marketing, advanced market research, and strategy of the costumer’s behavior are needed.
Special Skills and Abilities
Among the skills and abilities that the Chief Marketing Officer must possess are the knowledge of marketing principles, and product as well as brand and service management. The Chief Marketing Officer must know the customer advocacy and understand the market changing dynamics. Moreover, the CMO must have a perfect knowledge in a variety of disciplines such as information technologies, production, finance, and legal.
Prior Experience Required
When it comes to prior experience, for the Chief Marketing Officer it is ten years of working experience in business or marketing development. In addition, from 3 to 5 years of experience in leadership role for the CMO is needed.
To be a successful Chief Marketing Officer, the incumbent must have high analytical and creative skills, interpersonal and communication skills. According to Dick Patton, the ability to lead and inspire people, natural leadership with the agility and curiosity are very important for the modern Chief Marketing Officer (Rogers, 2013). The mental ambidexterity, according to the latest researches, is extra important for CMO. A company achieves success when its Chief Marketing Officer has an ability to bring together the best of art and science to the daily duties. Nowadays, the CMO must be a master of numbers. In addition, the Chief Marketing Officer does not have to know every aspect of technology or all the programs, but he must have good knowledge of data and technologies more than ever before. Just like the CEO, the CMO is expected to distil and share a clear vision across the company and their teams. The important aspect of being a successful Chief Marketing Officer is to be a team player. Because of the evolving business and marketing environment as well as the growing the list of the CMO’s attributes, he or she must be a person with passion for learning. In addition, the CMO must have deep understanding of the customer’s behavior, strong link to the sales organizations, and a good understanding of technologies.
The Chief Marketing Officer is a position with the high requirements for the incumbents. In addition to the education and working experience, the CMO must also possess a large variety of personal skills and abilities.