Nokia Smart Phones Crisis Management
Nokia, being one of the most dedicated Companies to serve people with advanced mobile technology around the world, is currently experiencing Smart Phones Crisis Managements in the marketplace. At the moment, 1.3 billion people communicate to one other using Nokia Smart Phones. The company not only has the largest world market share but also makes the best digital music catalog storage, free Emails and develops its own applications.
Specifically, the giant company is currently facing huge challenges in the Smartphone market share management crisis. The outstanding trial has emerged mainly from the spill out of the smartphone market in terms of development cost and sales associated with the smartphones which have led Nokia to miss the best opportunity to enter the market.
McCray puts the matter under discussion to light by arguing that, the Nokia corporate culture and morale to serve its customers best has remained on test since its strongly competitors have focused on designing as well as manufacturing of high-profile smart mobile phones. He points out that, the radical shift by competitors to the production of smartphones that facilitate better Internet functionality similar to iTunes making internet content available has faded away from the business for Nokia corporate of making it make fewer sales. However, to solve this problem, the company needs to develop applications that are attractive and easy to use on Smartphone platform like I-Tunes. In addition, Nokia need to build best Smart Phones platforms and advertise them in the marketplace
In 2009, the Nokia Company registered an excellent performance for the first time in ten years; however, this has been followed by a big loss in the second quarter of 2010 sales. In reference to Elop's argument, Nokia has experienced Smart Phones management crisis, and as a result, the company has failed to deliver a product that is friendly and which meets the increasing client's needs. He points out that the first I-Phone which was released in 2007 by Nokia did not meet all the necessary market product needs which the customers required. As a result, Nokia's Smartphone volumes market share fell by 10% in 2010, thus the company has fought to provide devices that either match the high-end smartphones from Apple, Samsung or HTC, while also fighting to contend with less costly producers such as ZTE or Huawei smartphones. To attain this change the Nokia Company needs to employ the company's Capital Markets Day in London to reveal a new strategy and provide a free account of the firm's present condition.
On the other hand, the Nokia high-level Smart Phones products in comparison with their competitors are not appealing to the users. Specifically, the companies main products are not user-friendly this include, multimedia features music player, camera products, PDA, the video game console and navigation equipment, aesthetically the Nokia Smart Phones have less attractive touch screens which have a sleek design in comparison to products of its competitors. For this reason, its competitors SONY, Ericsson and the traditional Motorola and apple have a touch screen which is more appealing to the user. Moreover, Nokia Company is also facing a significant price competition market as competitors phones are being sold to at cheaper prices or give as a free gift.
As a leading company, Nokia market share fell down to of 39% in 2009, in comparison to smart phone market share of 44% in 2008.